Line A · Angelika
Brand.
Angelika runs this line. She starts with who you are and who you sell to, and finishes with material you publish on Monday — not with a presentation about values.
Product 01
Brand Foundation Sprint
One week. We don't build a whole brand in it — we lay a foundation you can keep building on. That scope is deliberate: a brand matures in practice, not in a document written up front.
The week, day by day
Day 1
Conversation and research
We get to know the brand and its character: what you sell, to whom, and how you differ from the three firms next door. Meanwhile Angelika reviews your competitors and how your trade actually talks.
Days 2–3
Four directions
Four proposals for the mark, each with its own palette and type. Four rather than one, because choosing between options tells us more about the brand than an hour of talking about it.
Day 4
Choice and revisions
You pick one direction. It comes with three rounds of revisions — the number is in the contract so this doesn't end at version ten on a Friday night.
Day 5
Package and plan
We assemble the brand document, the files and a template you can work with on your own. Plus a thirty-day plan: what you publish, in what order, and why.
First month
We run it
We don't hand the plan over for you to execute alone. For the first month we run it with you — this is where a brand either moves or stays in a file.
What stays with you
Four things in hand
Brand document (PDF)
Positioning, tone of voice, rules for using the mark. One file you send to a new collaborator instead of explaining everything again.
Logo in SVG
Vector, so it scales from a business card to a wall without losing quality. With variants for dark and light backgrounds.
Favicon
The mark at the size where it still reads in a browser tab. That is separate work from shrinking the logo — and you can tell when nobody did it.
Canva template
So you can carry it forward yourself. Swap the photo and the text, the system holds the rest. No need to call us for every post.
Product 02
Content Day + Visibility
A day of gathering material — mostly at your place, where the product is actually made. Plus a small shoot: the product, people at work, the space.
How it works
At yours, not in a studio
We spend most of the day where the work happens. A photo of the workshop says more about a firm than the same shot on a white background.
Colours chosen beforehand
The palette comes out of research done before the shoot, so the material fits the brand from the start and doesn't need rescuing in post.
Edit and publish
The material doesn't stay on a drive. We edit, publish and watch the comments through the first few days.
A report at the end
What went out, what got watched, where the enquiries came from. No charts nobody reads.
Worth knowing up front
No small print
- The mark is yours
- We assign the economic rights in the chosen mark to you — on payment, not on delivery of the files. You can register it, change it and use it without asking us.
- Rejected directions stay with us
- What transfers is the mark you chose. The other three remain ours — that is fair both ways and standard in this trade.
- We show the work in our portfolio
- We reserve the right to present finished work on our own site. If a project is sensitive, you say so at the start and we don't publish it.
- What the sprint does not cover
- Print and production, trade mark registration, a website, and a photo shoot. The shoot is Content Day, the website is a separate product — we say so up front rather than adding it later.